"While we express our love every day, and tell our love for each other everyday, this is one day that puts a spotlight on it," said gift giver Mike Unger.
February 14th, a day known for romance, surprises, and the dreaded gift giving. But how do you find that special someone that special gift?
"While many will choose to buy chocolates or flowers this Valentine's Day, some say it's the traditions that make this holiday the most special.
Just ask Caven Carpenter who for the past several years has personally delivered his daughter's gift while she's at school.
"Oh she's beautiful, big smile, and she'll run and give me a hug. When I see that it's just worth it, it's worth all the trouble."
Or Mike Unger who always gets his wife two cards, one funny and the other personal.
"I like to find stuff that will continually remind her of what we mean to each other, and what she means to me. It's a good thing to have those traditions because it's something you can hang onto. It's something you can look forward to."
But no matter what you decide to give your loved one this Valentine's Day, Caitlin Coffey says just don't overthink it.
"It's simple, don't stress too much over it, it's not that big of a deal. He or she is going to love whatever you get them as long as you know it's special."