NBC retains TV rights for Olympics through 2020
By: Brandon Dunn
Updated: June 26, 2012
LAUSANNE, Switzerland - NBC retained its hold on U.S. Olympic television rights Tuesday in a four-games deal through 2020 worth $4.38 billion, defeating rival bids from ESPN and Fox, NBC announced Tuesday.
NBC, now controlled by Comcast, won the bid less than a month after the resignation of longtime sports and Olympics chief Dick Ebersol in a dispute with the new owners. The victory extends NBC's reign as the Olympic network in the United States, a period stretching back 20 years.
NBC has broadcast every Summer Olympics since 1988 and every Winter Games since 2002.
