"It's an ideal way to turn something you have in a dresser drawer or whatever into cash," said Steve Brown, owner of “Once Upon A Diamond” in Shreveport.
Brown is a pro and knows how to play the gold money-making game. But financial experts say if you don't know what you're doing, gold can be risky as a long-term investment.
"When you're putting all your eggs in one basket, that's just never, in my opinion, a good think to do," said Susan Frybarger of Edward Jones.
Frybarger recommends a more diversified portfolio. But if quick money is what you're looking for, selling your gold really is worth its weight these days.
"I don't think you're ever going to see five, six, 700 dollars an ounce. I don't think its ever going to drop down like that. Will it go above 1,000? I guess we'll see," added Brown.
"Once Upon A Diamond" buys gold, silver, and jewelery. Sometimes they sell it in their store or online. Other times its sold for scrap.