NBC reports Art Ginsburg, commonly known as Mr. Food, has passed away at the age of 81 following a struggle with pancreatic cancer.
Ginsburg died at his home in Weston, Fla. Wednesday, November 21.
For decades Ginsburg enticed viewers with can-do cooking recipes, ending each cooking show with the tagline "Ooh! It's so good!"
Ginsburg was diagnosed just over a year ago. The cancer had gone into remission following early treatments and surgery, but returned earlier this month.
The next big question is what will happen to the future of the Mr. Food franchise, which reached millions of at home cooks via 90-second segments syndicated to 125 local television stations around the country including NBC 6 News.
The following was posted on the Mr. Food website:
We are deeply saddened to announce founder of Mr. Food, Art Ginsburg, passed away today.
Art's commitment to anyone-can-do recipes and passion for helping others made him well-loved among his peers and among television viewers and website visitors. He was one of the first television celebrity chefs and paved a road for many who came after him.
His greatest love was for his wife, Ethel, and his family. Our hearts go out to them and to all who were touched by his daily visit into your homes via the television.